In case you are wondering, Prosecco is a popular Italian sparkling wine made from Glera grapes, crafted in the regions of Veneto and Friuli-Venezia Giulia. And now Brown Brothers, Australia’s pioneering Prosecco producer, is reshaping tradition with a strikingly modern twist.

Not in the familiar clink of glass, but in the sleek shimmer of aluminium.

The new limited-edition release combines elegance, convenience and sustainability, setting a fresh benchmark in wine packaging.

Image credit: Brown Brothers Prosecco

A lighter, smarter pour

These 750ml aluminium bottles are not only stylish but also 40% lighter than glass. The reduced weight trims transport costs and emissions, while the resealable closure keeps the sparkle alive long after the first toast. Perfect for picnics, parties, or seaside sunsets, the format blends practicality with premium appeal.

Printing brilliance into every bottle

With cutting-edge eight-colour print technology, Brown Brothers has turned the bottle itself into the canvas. No paper labels, no extra sleeves, just bold, vibrant branding baked into the aluminium. It means cleaner recycling, stronger shelf presence and a design philosophy that mirrors their environmental commitments.

Leading with climate responsibility

Beyond packaging, Brown Brothers has been steadily advancing its sustainability agenda, investing in energy-efficient operations, exploring biogas solutions and reinforcing water stewardship. The aluminium bottle is the latest step in a broader journey to pair climate leadership with wine craftsmanship.

Now uncorking across Australia and New Zealand

The aluminium Prosecco bottles are already rolling out across retail shelves in Australia and New Zealand. They invite consumers to raise a glass, or rather, a gleaming aluminium bottle, to a future where celebration and sustainability go hand in hand.

Brown Brothers shows how heritage can evolve without compromise. By turning to aluminium, they are not only reinventing how wine is enjoyed but also raising the standard for sustainability in the global beverage industry.