In my last column, I wrote about a dilemma that most small and mid-sized aluminium extruders live with: the constant trade-off between cutting prices to stay competitive and protecting product quality to survive. I suggested there’s a third path, upgrading. But before we talk about what that looks like, we need to understand what we’re […]
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Undercutting or upgrading? The price pressure facing smaller aluminium extruders
I had an idea: Assemble a team of AI/ML interns—mentored by an industry veteran—to address the operational headaches of extrusion plants. To validate the concept, I discussed it with the owner of a regional facility. He didn’t lead with the usual grievances—volatile metal prices, rising energy bills, tariff wars, heavy subsidies for low-cost competitors or […]
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