When a company starts selling beyond its borders, everything changes. Not just sales numbers, the way people think inside the company shifts too. At first, it feels exciting. New countries, new customers, new possibilities. But after a while, you realise trade isn’t just about finding buyers. It’s about seeing yourself through other people’s eyes. Every […]
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In business, many elements matter: product quality, pricing, logistics and strategy. Aluminium business is no different. But above all of them sits communication. It is the roof that protects everything else. Without it, even the strongest foundation eventually cracks. Image used for representational purpose More than words Communication in global trade is never just words. […]
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When you’re building an aluminium supply chain across countries, you’re not just moving products, you’re managing: Expectations, solving logistics PUZZLEs, connecting people who often speak different business “languages.” Here’s what I’ve learned from working in the middle of that process, between factory, forwarder and customer, every single day. Logistics is not just delivery; it’s a […]
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“Just GO for it. Try something NEW.” But the moment you do, the questions begin: “So… how long have you been doing this?” That’s the paradox. You’re encouraged to explore but expected to already be an EXPERT when you arrive. Whether it’s entering a new business field, exploring a global market, or launching a product […]
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Not really. At first look, aluminium profiles might seem universal. A box profile is the same in the Balkan area, Germany, or Canada, right? The same product can be welcomed in one country, questioned in another, or completely ignored somewhere else. The difference isn’t in the material. It’s in the strategy. Why does one way […]
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No history. No name. No track record. Starting without a legacy can be the greatest strength in the aluminium world. At first, it feels like a disadvantage.But what if starting from ZERO is your greatest strength? In nature and in the human brain; scientists have found something surprising: Losing a function like vision or hearing […]
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