Exhibiting at industry events is a key marketing channel for all companies in the aluminium value chain. Be it expos, conferences, trade shows, seminars or some other format- aluminium producers as well as companies from supporting industries all have one thing in common. All of them pay a hefty fee to secure premium spots, bigger […]
Continue readingAuthor Archives: Samidh Bhattacharyya
4 digital marketing tips that every manufacturer in the aluminium value-chain should implement in 2026 (or sooner!)
We are living in a digital world. From waking up to the alarm set on our mobile phones in the morning, to scrolling through reels or streaming Netflix at night- almost everything we do, everyday, is dependent on some digital device or service. Even beyond our phones and laptops, “digital” is present everywhere- route navigation, […]
Continue readingUnderstanding the Carbon Border Adjustment Mechanism (CBAM): A comprehensive guide for businesses and policymakers
The European Union’s Carbon Border Adjustment Mechanism (CBAM) represents a transformative shift in global trade and climate policy. Designed to combat carbon leakage while ensuring fair competition for EU industries, CBAM imposes carbon costs on imported goods equivalent to those faced by domestic producers under the EU Emissions Trading System (ETS)[1][2]. This mechanism, currently in […]
Continue readingNavigating price volatility and evolving supply chain dynamics in the aluminium industry
Navigating price volatility and evolving supply chain dynamics in the aluminium industry The aluminium industry is grappling with dual forces of price volatility and supply chain transformation. While macroeconomic uncertainties and trade policies inject short-term turbulence, long-term shifts in recycling, regional self-sufficiency, and inventory strategies are reshaping the sector. Below, we analyse key drivers, emerging […]
Continue readingIndia-UK Free Trade Agreement: What does it mean for the aluminium industry
The recently signed Free Trade Agreement (FTA) between India and the UK marks a significant milestone with far-reaching implications for the aluminium industry in both countries and the global market. This deal, which eliminates tariffs on 99% of Indian exports to the UK and reduces duties on 90% of UK exports to India, is poised […]
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