Exhibiting at industry events is a key marketing channel for all companies in the aluminium value chain. Be it expos, conferences, trade shows, seminars or some other format- aluminium producers as well as companies from supporting industries all have one thing in common. All of them pay a hefty fee to secure premium spots, bigger […]
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Energy transition and digital economy: How primary aluminium offers critical and valuable products.
We have spoken all the time about how effective the aluminium alloys could be in a wide range of applications like defence, aerospace, automotive, building and construction and energy storage, which will finally support decarbonisation. Aluminium, with its light weight, superior corrosion resistance, electrical conductivity, and high strength-to-weight ratio, is rapidly making its mark in […]
Continue reading4 digital marketing tips that every manufacturer in the aluminium value-chain should implement in 2026 (or sooner!)
We are living in a digital world. From waking up to the alarm set on our mobile phones in the morning, to scrolling through reels or streaming Netflix at night- almost everything we do, everyday, is dependent on some digital device or service. Even beyond our phones and laptops, “digital” is present everywhere- route navigation, […]
Continue readingAluminium careers: 7 job openings in November you should know
The aluminium industry is seeing a surge in hiring across regions as fabrication, extrusion and downstream sectors expand. Whether you’re in sales, intelligence, engineering or operations, now’s a strong time to act. Here are 7 live job listings from different companies. Apply fast, as these roles move quickly. Featured job openings Job 1 Role: Plant […]
Continue readingElectrolytic cell secrets: Predictive insights for maximum aluminium output
Production of aluminium metal by coal-based thermal energy causes a high emission level of almost 16 MT of CO2 per MT of metal produced. Reduction of CO2 emission will require either an alternative source of energy or efficient, stringent handling and management of the Electrolytic Cell for producing aluminium metal, in case the source of […]
Continue readingCBAM: Aluminium’s next borderline test
For decades, aluminium producers and exporters have been locked in familiar battles, fighting for price, pushing volumes and struggling to balance costs with quality. In recent years, trade wars, tariff disputes and shifting geopolitics have only added to the strain. Margins are constantly squeezed and competition grows fiercer. Now, another layer of pressure is taking […]
Continue readingThe price of uncertainty: How tariffs are shaping the future of US aluminium
The US aluminium industry finds itself once again under the heavy cloud of uncertainty. For years, trade measures have been used as a tool to protect domestic production, yet instead of generating clarity, they have created an unstable environment that complicates decision-making from the boardroom of a primary smelter to the operations floor of a […]
Continue readingCase Study: Innovus’s high-speed canning breakthrough, up to 4k cans an hour!
Innovus Engineering has launched two high-speed automatic canning machines, enhancing its leadership in aluminium packaging innovation. These machines are designed to meet the growing demand for efficient, sustainable packaging in the global food and beverage industry. Background The beverage industry is seeing a surge in demand for more sustainable and efficient packaging solutions. As brands […]
Continue readingResearch and innovation: The key to a green transition in the aluminium foundry sector
The aluminium foundry sector is a critical hub for many industrial supply chains, from automotive and aerospace to construction, electronics and packaging. However, aluminium production and processing still have a significant environmental impact, particularly in terms of energy consumption and greenhouse gas emissions. In this context, accelerating the transition to a green economy is not […]
Continue readingAL in ALL #1: Block 16, where aluminium architecture makes Waves
Have you seen Block 16 in Almere’s city centre? People call it The Wave. This shiny aluminium tower stands out as a great example of smart, sustainable architecture. Why the wave is so special: Initially, the exterior was intended to be made of wood. However, when costs increased, the team switched to aluminium cladding, which […]
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