The aluminium extrusion industry is standing at a turning point. For years, the playbook was simple: add capacity, push output and chase prices. But the market has shifted. Competing on volume alone no longer guarantees survival and competing on cost is a losing game. The last decade was about adding capacity. The next one will […]
In my last column, I wrote about a dilemma that most small and mid-sized aluminium extruders live with: the constant trade-off between cutting prices to stay competitive and protecting product quality to survive. I suggested there’s a third path, upgrading. But before we talk about what that looks like, we need to understand what we’re […]
Overview of aluminium industry in the Middle East The Middle East region is poised to become a major hub for primary aluminium production over the coming decade. High energy and labour costs in North America and Europe have resulted in the shifting of production to China and the GCC countries, to some extent. With production […]