In a speech at Rice University in 1962, US President John F. Kennedy famously stated that challenges should be undertaken not because they are easy, but because they are hard. While referring to the US commitment to land a man on the moon, the same principle applies to the EU-Mercosur trade agreement. After more than […]
When you’re building an aluminium supply chain across countries, you’re not just moving products, you’re managing: Expectations, solving logistics PUZZLEs, connecting people who often speak different business “languages.” Here’s what I’ve learned from working in the middle of that process, between factory, forwarder and customer, every single day. Logistics is not just delivery; it’s a […]
