In business, many elements matter: product quality, pricing, logistics and strategy. Aluminium business is no different. But above all of them sits communication. It is the roof that protects everything else. Without it, even the strongest foundation eventually cracks. Image used for representational purpose More than words Communication in global trade is never just words. […]
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AL in ALL #2: World’s most powerful muscle car meets aluminium
The 2026 Dodge Charger Scat Pack is redefining the modern muscle car. With advanced aluminium engineering at its core, it blends raw power, design innovation, and efficiency in ways that turn heads on the street and track alike. Image credit: Dodge Why does the Charger stand out? At the heart of the new Charger lies […]
Continue readingCase Study: Apple’s pivot to aluminium in the iPhone 17 Pro
Apple is replacing the titanium frame of its Pro models with an aluminium chassis in the upcoming iPhone 17 Pro. This shift enhances sustainability, thermal performance, and overall device design, demonstrating how aluminium can drive innovation in consumer technology. Background Previous iPhone Pro models featured titanium frames, valued for their premium feel and durability. However, […]
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