BMW’s 2026 iX3 “Neue Klasse” makes a clear statement that “circular materials and high performance can coexist”. One-third of the SUV’s total mass now comes from secondary inputs, including a significant amount of recycled aluminium, which helps deliver a 20% boost in driving efficiency compared to the current model while integrating an estimated 740 kg […]
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AL in ALL #3: Prosecco in aluminium? Cheers to Brown Brothers!
In case you are wondering, Prosecco is a popular Italian sparkling wine made from Glera grapes, crafted in the regions of Veneto and Friuli-Venezia Giulia. And now Brown Brothers, Australia’s pioneering Prosecco producer, is reshaping tradition with a strikingly modern twist. Not in the familiar clink of glass, but in the sleek shimmer of aluminium. […]
Continue readingWhy communication is the roof of long-term success?
In business, many elements matter: product quality, pricing, logistics and strategy. Aluminium business is no different. But above all of them sits communication. It is the roof that protects everything else. Without it, even the strongest foundation eventually cracks. Image used for representational purpose More than words Communication in global trade is never just words. […]
Continue readingAL in ALL #2: World’s most powerful muscle car meets aluminium
The 2026 Dodge Charger Scat Pack is redefining the modern muscle car. With advanced aluminium engineering at its core, it blends raw power, design innovation, and efficiency in ways that turn heads on the street and track alike. Image credit: Dodge Why does the Charger stand out? At the heart of the new Charger lies […]
Continue readingCase Study: Apple’s pivot to aluminium in the iPhone 17 Pro
Apple is replacing the titanium frame of its Pro models with an aluminium chassis in the upcoming iPhone 17 Pro. This shift enhances sustainability, thermal performance, and overall device design, demonstrating how aluminium can drive innovation in consumer technology. Background Previous iPhone Pro models featured titanium frames, valued for their premium feel and durability. However, […]
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